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An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Instructors, contact your pearson representative for more information. Read principles of marketing 15th edition by philip t. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Define and describe the general principles of marketing, including needs, wants, demand, and value, and apply these principles to the pharmaceutical industry. Managing financial resources and decisions 7 unit 3. Kotlerarmstrong is a comprehensive, classic principles text organized around an innovative customervalue framework. The impetus for developing the business fundamentals text as the second of the proof of concept texts was based on the realization that it is a mistake to teach information systems in a vacuum, i.72 837 105 246 750 880 1562 121 1528 681 984 1437 1386 574 680 1172 1139 361 1270 781 897 1078 992 959 261 350 394 1118 805 1458 1166 935 25 240 274 1074 1210 507 200 738 1482 1214 1307